Final November I launched the Age of the Associate at Cisco’s annual Associate Summit in Las Vegas. The premise of the Age of the Associate is that many years of accelerating know-how advances and innovation, shifts in shopping for behaviors and buying choices, and the evolution to digital-first enterprise fashions are culminating in ranges of IT complexity that organizations are unable to handle on their very own. The answer: companions – actual companions – generally sudden companions, working collectively to ship a particular final result with the suitable expertise for a buyer. In a brand new paper launched as we speak, I shared a extra in-depth perspective in regards to the Age of the Associate, and what it means for purchasers, companions, and Cisco.
During the last six months, I’ve met with a whole bunch of Cisco Companions all over the world and mentioned the Age of the Associate. Our companions are confirming they’re seeing and experiencing the identical shifts that I lay out within the paper – and having these precise conversations with their prospects on daily basis. Reviews, research, and predictions by trade specialists – prime trade analyst corporations and consultants – are additionally validating our speculation. And we’ve additionally seen firms that didn’t give attention to companions prior to now beginning to discuss in regards to the age of the accomplice – which is nice as a result of partnering with these you could not have prior to now in service to prospects is a core precept of the Age of the Associate.
At Cisco, we’ve been evolving and constructing out our packages and choices to allow and help Cisco Companions within the Age of the Associate. However our journey with companions began practically 30 years in the past. Our technique is predicated on a partner-driven go-to-market mannequin. Actually, about 90% of our income comes by way of companions. Over time, we’ve continued to adapt and evolve and rework, and we’ve all the time carried out so along with our companions.
I’m enthusiastic about this new period and the chance forward of us.
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