Ladies have been breaking boundaries for the of their households and communities for generations – however hardly ever for ourselves. Research present we prioritize caring for others earlier than our personal wants which might trigger our well being to endure.

So it’s time for girls and lived experiences to take heart stage and lead the cost for change – girls’s well being is the brand new girls’s motion.

And we’re right here to hearken to you.

We all know healthcare advertising and marketing can typically painting an idealized model of ladies; girls who overcome their well being challenges with ease, are unrelatable wellness function fashions or seem impossibly good. From reproductive care to psychological well being to ache and weight administration, our well being wants and experiences create a posh collage that requires proactive care.

It’s time for well being on our phrases. We wish to see ourselves higher mirrored within the advertising and marketing that guarantees to resolve our largest well being issues, and that’s our dedication to you.

What’s the choice? A scarcity of real-life illustration results in real-life penalties for girls all over the world.

52% of ladies say depictions of weight are unrealistic – extra so when the folks viewing are gender non-conforming, plus-sized, and Gen Z. Those that report discovering the portrayal of psychological well being to be essentially the most adverse in media and promoting are bisexual, produce other sexual identities or are from neurodiverse teams.

Heart problems impacts almost 45% of ladies, however promoting on this house is male-dominated. Ladies are extra doubtless than males to hunt recommendation in the case of a proper medical prognosis – from most cancers to despair – however hardly ever are met with the identical degree of sources. With feminine circumstances, from menopause to post-partum despair, being traditionally minimized, girls have been delay looking for the correct assist or group. It goes past the situation and into scientific care: girls are underrepresented in essential medication, equal alternative healthcare, and scientific trial situations.

That’s why we’re taking motion to ensure that when it will get actual in your world, it feels actual in ours.

Advertising and marketing that reveals actual our bodies and well being experiences.
Advertising and marketing that shares actual folks and their actual well being tales.
Advertising and marketing that gives actual options and new alternatives for well being success.

Company well being leaders inside WPP – the world’s largest advertising and marketing and communications firm – are rallying the broader healthcare advertising and marketing trade to raised tackle the complexity of ladies’s well being in media: socially, culturally, and globally. Leaders that perceive that healthcare promoting and communications on girls’s phrases imply being each courageous and weak. Championing development and creating hope.

Collectively, we wish to construct healthcare advertising and marketing that’s consultant, responsive, and actual.

However we additionally want your assist – we wish to hear from you. Go now to to reply a two-minute survey to have your voice heard, and be part of a motion of ladies asking for well being on her phrases.

Collectively we are able to construct a extra inclusive strategy to healthcare advertising and marketing for girls. We imagine it’s solely once we are actual with girls – seeing, listening to, and supporting them – that actual influence begins.

Actual group.
Actual connection.
Actual change.

We are able to’t do it with out you.

Signed,